You are here.
Those three, simply words changed my life. There’s a sign over the design studio door at Stanford that says, “You Are Here.” And it’s brilliant because it succinctly sums up the simple notion that design can help you move forward from wherever you are, regardless of the challenges ahead. It’s a line in the sand. A reminder that, in order to know where you want to go, you have to know where you’re starting from.
And that’s what we’ve been saying to clients for over 26 years: From this day forward, things are going to be different. We’re going to take stock of your brand assets, figure out what works and what doesn’t, and move you forward.