THE ORFALEA
FOUNDATION

Having spent over $250 million, the Orfalea Foundation has helped to bring about new standards in early childhood education, school nutrition, and disaster preparedness. By doing in-depth research, taking risks to discover what works, bringing together dedicated partners to execute programs, and helping families, educators, and policy-makers—the Foundation has elevated expectations for what a healthier, more resilient community should look like.

By December 2015, the Foundation will have closed its doors. We worked closely with the Foundation to develop a communications and branding strategy that would capture and document the most critical successes of the Foundation over the past 15 years, as well as provide lessons learned for other philanthropists seeking to make a similar impact. We called it the Legacy Project.

As part of the Legacy assignment, we also envisioned ways to reach out to the community to let the public know that the Foundation would be closing.