Over 2,500 family rice farmers produce nearly 2.5 million tons of rice annually. And nearly 50% of the world’s supply of wild rice originates in California. Who do you think processes all that rice?!?
SunWest Foods was established in 1986 to provide superior quality California rice and wild rice to National and Global rice markets. They bring the rice directly from the growers to you. You can find their rice in Costco and Trader Joe’s stores across the U.S.
This family-run business hadn’t invested much in their website over the years. They found that the website just wasn’t doing an adequate job of representing the company to prospective partners and commerical buyers. What they needed was a website refresh—one that was mobile-friendly and could sell product online.
The solution is simple, friendly, and professional. Most visitors access the website on their phones, so making it mobile-friendly was essential. It incorporates a Shopify back-end allowing consumers to purchase SunWest products online.
I worked with local photographer Brian Baer to incorporate location shots from the mill and surrounding farms. A short video shows the bagging line in action!