I’m Chris
I've spent the past 8 years at Planet Labs. Prior to that, I was running my own consultancy (which is how I met Planet). And before that, I was a Director at 405 Group, a small design agency in California, leading much of its interactive projects. I also co-owned the design agency Formative from 2004-2010.
I provide strategic thinking, leadership skills, and a deep understanding of the B2B landscape—as well as a proven track record of driving creative strategy in a B2B environment.
Currently: Creative Director at Planet Labs (B2B)
As Planet's Creative Director, I am responsible for:
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Strategic Planning: Developing and implementing creative strategies that align with the company’s business objectives and target audiences.
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Team Leadership: Leading and managing a team of designers, engineers, developers and other creative professionals to produce high-quality content. I run three teams in addition to dozens of external contractors; design, web, data visualization.
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Brand Development: Overseeing the development and execution of brand strategies to ensure consistency across all marketing channels.
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Collaboration: Working closely with my internal clients to understand their needs and translate them into creative solutions that drive business results.
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Project Management: Managing dozens of projects from concept through completion, ensuring they are delivered on time and within budget. As of June, 2024, I have completed over 9000 projects with Planet.
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Innovation: Staying abreast of industry trends and emerging technologies to keep the company at the forefront.
Qualifications:
- Proven experience as a Creative Director
- Strong leadership and communication skills
- A solid understanding of B2B marketing
- Proficiency in graphic design, video editing, web development, and other creative software
- A strong portfolio of creative work demonstrating your ability to turn ideas into impactful visual stories