Planet Labs PBC
March 3, 2016
Swag and Promotion
March 3, 2016Branding
Developing a corporate brand goes well beyond just the tagline or the logo. It's about creating a meaningful connection with an audience, delivering a consistent product, and building a reputation that resonates with the values and needs of your stakeholders.
And it's a long game. And that can be an education for leaders who are looking for quick wins. Not every project is going to be a home run. My approach has always been to produce quality work, consistently, over a long period of time. That's what builds the brand.
